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All the new guitars were
designed and refined in Greg Bennett’s studio in Nashville.
With his new designs, Bennett painstakingly addressed the most popular
fretted instrument style categories and created new guitars that in effect pay
tribute to the original designs with a new and unique perspective.
Once the designs were
completed, the challenge shifted to sourcing and manufacturing.
Professional-caliber electronics and hardware as well as distinctive tone
woods were brought from exotic locations over the entire globe.
Woods like ovangkohl and ebony are imported from Africa, while rosewood
comes from India and rock maple is brought directly from North America.
These instruments will also feature premium electronics and hardware from
manufacturers like Duncan, Fishman, L.R. Baggs, Grover, and Wilkinson.
All new electric guitars will
feature a compact headstock design that actually improves the performance of the
guitar. Larger headstock is more
likely to resonate and rob the string of its power.
Reduced surface area helps to eliminate that energy drain. The headstock
is also designed to increase string-bearing pressure at the nut to improve
overall performance. Best of all,
the smaller size of headstock reduces the weight of the neck and improves the
playing comfort. The same detailed
thought process that went into designing a new headstock can be found in subtle
features like a new flange bridge that adds stability and increases string
performance as well as the use of graphite materials for the nut to improve
attack and sustain.
Every new instrument features a
highly styled S logo that resolves into gentle contours on the headstock.
Each guitar will also carry the insignia “Greg Bennett designed”.
The lines include: electric solid bodies, semi-hollow electrics, jazz
guitars, solid-body acoustic bass, acoustic guitars, resonator guitars, ukulele,
Barcelona classic guitars, banjos and mandolins.