Samick / Greg Bennett
The world's largest guitar maker
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Samick / Greg Bennett
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North Country Music is proud to announce the representation of the Signature Guitars. Designed by Greg Bennett and manufactured by the world's largest guitar company in the world, Signature Guitars are made to let anyone live the dream - NOW! Quality instruments with the right look and the right feel are crafted for any style of music! Buy direct from the world's largest manufacturer of guitars!
Samick
History
Who is Samick? Samick is the World's largest guitar manufacturer and the
world's largest piano company. Samick makes many of the guitars you see on the
market. Guitar manufacturers often come to Samick to have them build
guitars for their companies. Even those popular brands starting with F..... and
G..... have many guitars built by Samick. (Shh, we're not allowed to tell you.)
What you get in a Samick guitar is quality without the extra cost. You don't
have to pay those other brands to put their label on the guitar and pay a Rock
Star to endorse it. You enjoy the best guitar for your money. All Samick guitars
are inspected and given a "final tune-up" at the world's famous Valley
Arts custom shop. Samick guitars come with a Limited lifetime warranty. Samick
makes guitars that not only look great and sound great but feel great also.
Signature
Series - Designed by Greg Bennett
For almost 40 years Samick has manufactured product for the leading brand
names in the guitar business. In the process we learned a great deal about not
only what goes into a great guitar, but how to produce it at an affordable
price. We also realized that the ability to produce quality product at an
affordable price was only half the equation. There needed to be an all out
effort to develop a powerful new identity for the product and our company.
We needed an entirely new line. Corporate makeovers of this magnitude have been done in the car industry with brands like Jaguar, Chrysler, and Mazda but never before in the guitar business. For this enormous task we called on Greg Bennett, an industry marketing and design veteran of almost 30 years. Greg's experience in high level marketing positions with the industry's leading manufacturers and retailers coupled, with a formal design and performance background, made him uniquely qualified. The challenge was to take the majority of credible design or style categories and design product that in effect paid tribute to the original designs while creating a new and unique perspective.
Players want to have something special or unique, but they want it to have a familiar feel. Because of the sheer scope of the project (148 models grouped into 48 series), there needed to be an intense point of view in order to create a sense of continuity across the entire line. The designs were conceptualized, designed and refined in Greg's studio in Nashville. Once the designs were completed, the challenge shifted to sourcing and manufacturing. Professional caliber electronics and hardware as well as distinctive tone woods were sourced from exotic locations over the entire globe. Ovangkohl and ebony from Africa, rosewood from India and rock maple from north America. Pickups from Duncan, Fishman® and L.R. Baggs. Tuners by Grover and bridges by Wilkinson. We also performed a complete upgrade in wiring and onboard electronics. The acoustic guitars also received a thorough structural overhaul. Finally the instruments are set up and inspected in our Gatlin, Tennesee facility before going out to the player. This has truly been a labor of love for both Greg and the people at Samick.
QUALITY
~ VALUE ~ RELIABILITY ~ SERVICE